Greggs revealed an uptick in sales of nearly a fifth over the start of 2023 as budget meals continued to attract consumers amid the cost-of-living crisis. “Obviously we are a brand that started in the North and the natural growth of the business from there means there are some parts of the country, such as in Cornwall and the South West, where we see more scope to open sites.” Ms Currie told the PA news agency: “The opening strategy is going to plan and the new location in Cornwall is a key part of that.” They’re totally different to us, and it is done on a budget but they are charging good money.” Steve Baker, of Baker’s Cornish Bakehouse in Saltash, said: “We’ve got a good customer base and haven’t noticed any change. The chain previously opened a store in Saltash, which sits on the Tamar River near the border with Devon and is known as the “gateway to Cornwall”, in 2018.

Locals were unfazed by the new Greggs opening.

Since 2011, the Cornish Pasty has held protected status under food laws, and can only be made to a specific recipe in the historic county. The London-listed company will not be selling its own-brand pasties in its Cornish stores, however. Greggs is known for its popular sausage rolls and steak bakes, although it also produces a beef and vegetable pasty. The Saltash store adds to sites Greggs has opened in Truro, St Austell and Launceston. One resident even previously described Greggs’ own alternatives as the “Devil’s spawn”. Greggs, which was founded in 1939 on Tyneside and is popular across the North of England, has faced scepticism from locals fiercely loyal to the traditional Cornish pasty.Īttempts by Greggs to launch in the market have been branded as the “pasty wars”. Roisin Currie, chief executive of Greggs, said the business saw “more scope to open sites” in Cornwall, where the chain only has a small presence. The bakery chain confirmed it had opened its fourth Cornish site, at the U2 Enterprise Park in Saltash, on Saturday, as it unveiled plans to open 150 stores this year with a focus on the South West.

Greggs is cooking up a fresh assault on the home of the pasty, as it sets its sights on expansion in Cornwall.

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